8 Billion
Realities

We already had the echo chambers and biassed media, and now we have the AI personalised online experience to skew our views even further for cash. We set this story to FLOHIO lyrically, and she brought the strong vibes, it was so much fun working with this one.

Rob Clouth did Rob Clouth things with the massive drum/bass and killer squeals that formed the start of the project. I was mainly on detailing and overall structuring, sneaking as many naughty sounds in as I could. Aneek Thapar helped out with some final mixing to get it to punch hard, and Chris McCormack mastered it.

For the video project I went to an MRI scan I had done some years ago when I got sudden tinnitus and the doctors wanted to check everything was ok in there. I was interested in whether we could animate the brain images as a way of telling the story, and the touchdesigner maestro Hayk Zakoyan absolutely nailed it.